How to Advertise Your Business With Vehicle Wraps Safely and Effectively

Car wrap advertising, the act of wrapping a company vehicle in vinyl graphics, has proven to become one of the most -- if not the most -- effective forms of outdoor advertising.

Studies have shown that car wraps can be viewed as many as 30,000 to 70,000 different times in a single day. Having a fleet of cars with vehicle wrap graphics can boost one's brand recognition by up to 15 times more than other traditional methods of advertising. And best of all, car wrap advertising boasts the lowest cost-per-impression rate among most other types of marketing and advertising.

But before your business jumps into car wrap advertising, it's important to understand the necessity for safety while advertising with vinyl vehicle wraps. No car wraps should ever cover any part of a vehicle's windows. If a car wrap covers the windows of a vehicle, the driver's visibility will be reduced, making it dangerous to drive. This includes the vehicle's back and side windows as well.

Luckily, many companies that make car wraps offer wraps that include clear vinyl to cover the car's windows. Whenever possible, you should choose this option, as it makes safely advertising with a vehicle wrap simple and easy.

When you remember to leave each vehicle's windows uncovered by a vinyl wrap, successfully advertising with these wraps can be as safe as it is effective and successful.
And if you can't find a way to get a car wrap that leaves the vehicle's windows uncovered, it might be better to let the vehicle act as a standing advertisement close to the road where your business is located.

How else do you ensure the safety of your business' drivers while operating a vehicle covered with a car wrap advertisement? Share with us in the comments below.