Benefits of Vehicle Wrap Advertising

vehicle wrap advertisingAdvertising has come a long way over the years and has evolved into more than just internet, television, and radio. One new medium that has perhaps been overlooked in the advertisement industry is custom car wraps.

Custom car wraps are vehicle advertisements that can go wherever you want them to go. Unlike traditional advertising that audiences may or may not pay attention to (ie. listen to the radio, or watch commercials), car wraps are visible to everyone who is out and about. These wraps can be done professionally so they don't even look like ads, and potential consumers will get a kick out of seeing the design on your car. According to 3M, about 91% of the target audience noticed the text and graphics on wrapped vehicles, with around 80% recalling what the advertisement was for. We like those odds!

Businesses have been looking for advertising methods that can reach thousands of people all while not spending too much money; now there is an option! So what are the benefits that vehicle wrapped advertising can provide?

Increased Business

Custom car wraps have increased business for some companies by over 100%. Depending on your business and the target audience that you seek, you can tailor your vehicle wrap advertising campaign to exactly where the audience is driving. For example, if your company is looking for customers who are near the city having your vehicle advertisement drive down local highways in that given city can increase exposure to potential customers.

More Exposure

Vehicle wrap advertisements, on average, are seen between 30,000 and 70,000 times a day. This makes up 20% of the entire outdoor advertising industry! If you are looking for a way to get more exposure a car wrap will ensure your advertisement is getting seen.

Many organizations spend thousands of dollars for advertisements that they don't ever have full control over. Now there is a better way, with portable advertising with custom car wraps. Cut down on your advertising budget and spread awareness to your company today by contacting Lucent Graphic Solutions!

What are your thoughts on this story? Do you have any other questions for us on car wrap advertising? Share with us in the comments below.


  1. Vehicle wrap advertising is easy and the cost is low other than radio, TV, and print media.Now company prefers low-cost advertising and you have shared good benefits of vehicle advertising.

  2. It’s interesting to know that when a company uses vinyl car wraps on their company cars, their are actual benefits to using them. I like how you pointed out that one great thing about doing it is that it will actually help increase their business. It’s good to know that when businesses is able to tailor their advertising to their needs, and be able to afford it.

  3. I agree with your points. Aside from that Vinyl vehicle wraps help protect your vehicle’s body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Vinyl vehicle wraps help keep your vehicles in good condition for when you need to trade them in or sell them.

  4. A wrapped vehicle can draw extra attention at an event or fair. The vehicle could be displayed for anyone to see. That is why I agree with the article when it talks about being able to take your advertisement to your audience.

  5. I found this article very helpful and informative. I wrote a blog pretty similar to this one, please feel free to check it out.

  6. We are looking for ways to increase our presence around town, and I think a car wrap would be a great idea. I like how you point out that you have more control over this form of advertising. If one location isn’t working simply park your car somewhere else. Can you consider gas a business expense if you are using your car for advertising? Thanks for this information!

  7. Zequek Estrada

    Vehicle wrap advertising seems like a quick and easy way to advertise to more people. I remember seeing a shuttle that looked like a sub sandwich. It was pretty cool and I couldn’t’ help but stare at it as I passed by.

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