4 Ways that Car Wraps Can Benefit Your Brand

car wraps for brandingAs a business owner, executive or manager, you’re constantly looking for better and more cost-effective ways to boost your brand. That’s why car wraps make clear bottom-line sense. And don’t just take our word for it. According to a study by the American Trucking Association:

  • Car wraps generate more than 65,000 visual impressions per day in a major city, and more than 30,000 visual impressions per day in the suburbs.
  • 98% of people who see car wraps say that it generates a positive image for the advertised brand.
  • 96% of people say that car wraps are more memorable than other kinds of outdoor advertising, such as billboards.

Clearly, car wraps are a smart advertising investment. Below, we highlight the 4 key reasons why it may be exactly what your business is looking for to elevate brand awareness and recognition, generate more mindshare and market share, and ultimately increase revenues and profits.

  1. It’s Not Interrupt Marketing

One of the major – and arguably irreconcilable – problems that plague TV advertising and even some kinds of radio advertising, is that consumers (whether B2B or B2C) often perceive them as aggressive and annoying. The medium itself is the problem, since viewers want to go back to watching their show, and listeners want to get back to the music, sports or discussion.

However, most drivers engage car wraps when they’re receptive and open minded, and therefore the brand impression goes deep. Compare this to a TV or radio commercial, in which viewers/listeners go “shields up” within a second or two. With car wraps, drivers see the message and it gets imprinted on their minds without a second thought. That’s every advertisers’ and marketers’ dream, and it’s a big reason why car wraps are so effective.

  1. Reach a Huge Volume of Traditional and non-Traditional Audiences

Most advertising and marketing campaigns must target a specific customer group(s). This makes sense; after all, companies that sell condos for young families shouldn’t aim their advertising and marketing dollars towards seniors.

However, the drawback of this trade-off is that there are usually some people in non-traditional target audiences who can help influence a sale. Using the example from above, while a senior may have no interest in buying a condo for young families, she or he may have a younger relative who would be an ideal candidate.

With traditional marketing, there’s a very good chance that this senior never learns about the condo. But with car wraps, there’s every chance he or she will, since the reach is massive and transcends demographic categories -- but without spending an extra cent or taking any risk, since there’s no trade-off.

  1. Car Wraps are Always Working

Car wraps work 24/7/365, in all kinds of weather and without exception. Even when cars are parked, they’re still delivering a positive brand message and sharing valuable contact information (e.g. URL, phone number, QR code for people with smartphones walking by, and so on).

  1. Change is Good – and Affordable

It’s very expensive – and typically cost prohibitive – to change a billboard a few times a year or produce another commercial, which is why most companies who use this method need to think months, if not years in advance. However, changing a car wrap or window wrap is much more affordable and easy! Businesses who want to advertise seasonally have the ability to change their car wraps accordingly since they are completely reversible and will not harm the original paint.

Learn More

To learn more about how car wraps can benefit your brand – and how you can take advantage of all of the above – contact Lucent Graphic Solutions today. Your consultation with us is free.

1 Comment

  1. Very informative content i like it, Vehicle wrap is best for advertisement in affordable price.

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