It’s something of a paradox: customers typically love new products and services, and can’t
wait to get their hands on the latest this, or leading-edge that. But when it comes to choosing one business over another, they also tend to lean towards more established
operations — simply because they want to make a safe buying decision, and businesses that have been around for a few years (or decades) can convey the message that “we must know what we’re doing because we’re still here!”
The good news is that you don’t need to play the waiting game for your business to mature — especially since you want and need more customers now; not years into the future.