4 Reasons Why a Car Wrap is Better Than a Paint Job

Here at Lucent Graphic Solutions, one of the most frequent questions we get is whether a car wrap is better than a paint job (or vice versa). Ultimately, it comes down to an individual’s personal preference — and their budget.

However, with this being said, we can highlight 4 key reasons why many customers who research car wraps vs.

Leading Causes of Ugly Vehicle Wraps

At Lucent Graphic Solutions, we simply love beautiful vehicle wraps – the look, the feel, the quality, the attention to detail…everything!

And that’s why it breaks our hearts when we’re on the road, and spot what can only be described as an ugly vehicle wrap.

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How Car Wrap Advertising Can Generate ROI

When it’s done properly, car wrap advertising is a remarkably cost-effective way to reach hundreds of thousands of people each month. And naturally, while all of these folks aren’t potential customers (unless perhaps you offer car maintenance services!), many of them are.

Do’s and Don’ts of Vehicle Wrap Advertising Design

Whether your business is 100% online, “brick and mortar,” or a mix of both, the fact is that vehicle wrap advertising is a remarkably cost-effective way to reach your target market -- and ultimately, generate inquiries, sales and loyal fans.

However, just as with any other adverting and marketing method, there are best practices to follow and pitfalls to avoid.

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The 4 Bottom-Line Advantages of Fleet Wraps


Whether you lead a small business with a virtual footprint, or have multiple locations across the state or country, the fact remains that your advertising and marketing budget must deliver ROI. That is where fleet wraps makes clear bottom-line sense, and below we highlight the 4 key reasons why:
Fleet Wraps Advantage #1: They WORK!
Naturally, the most important question that business decision-makers must ask of any prospective advertising and marketing investment is: will this work? When it comes to fleet wraps, the answer is a definitive YES. According to the Outdoor Advertising Association of America (OAAA), vehicle wraps (including fleet wraps) provide the lowest cost-per-impression of any form of advertising, and a single wrap can generate between 30,000 and 70,000 daily impressions.

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5 Reasons Why Floor Graphics are a Smart Investment

One of the fastest-growing marketing and advertising options today isn’t something that prospective customers are coming across online: it’s something that they’re literally walking across! Of course, we’re referring to floor graphics, which can be found at conferences, conventions, expos, hotels, airports, malls, retail stores, sidewalks, and the list goes on.

4 Ways that Car Wraps Can Benefit Your Brand

As a business owner, executive or manager, you’re constantly looking for better and more cost-effective ways to boost your brand. That’s why car wraps make clear bottom-line sense. And don’t just take our word for it. According to a study by the American Trucking Association:

Car wraps generate more than 65,000 visual impressions per day in a major city, and more than 30,000 visual impressions per day in the suburbs.

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Window Wraps for One Santa Fe community

One Santa Fe apartment community turned to Lucent Graphic Solutions to cover 4,000 square feet of window wraps. The community is comprised of studio, one and two bedroom apartments with retail stores on the lower levels of the building. The idea was to promote the apartments as well as the future stores opening in the community while heavy construction was taking place to create the unique spaces for the retailers.

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