At Lucent Graphic Solutions, we simply love beautiful vehicle wraps – the look, the feel, the quality, the attention to detail…everything!

And that’s why it breaks our hearts when we’re on the road, and spot what can only be described as an ugly vehicle wrap.

There are plenty “how to” videos and articles on the web – everything from how to unclog a slow drain in your kitchen sink, to what to do (and just as importantly, what not to do!) if a bunch of blue jacket wasps decide to set up camp in your backyard.

When it’s done properly, car wrap advertising is a remarkably cost-effective way to reach hundreds of thousands of people each month. And naturally, while all of these folks aren’t potential customers (unless perhaps you offer car maintenance services!), many of them are.

Whether your business is 100% online, “brick and mortar,” or a mix of both, the fact is that vehicle wrap advertising is a remarkably cost-effective way to reach your target market -- and ultimately, generate inquiries, sales and loyal fans.

However, just as with any other adverting and marketing method, there are best practices to follow and pitfalls to avoid.

Whether you lead a small business with a virtual footprint, or have multiple locations across the state or country, the fact remains that your advertising and marketing budget must deliver ROI. That is where fleet wraps makes clear bottom-line sense, and below we highlight the 4 key reasons why:
Fleet Wraps Advantage #1: They WORK!
Naturally, the most important question that business decision-makers must ask of any prospective advertising and marketing investment is: will this work? When it comes to fleet wraps, the answer is a definitive YES. According to the Outdoor Advertising Association of America (OAAA), vehicle wraps (including fleet wraps) provide the lowest cost-per-impression of any form of advertising, and a single wrap can generate between 30,000 and 70,000 daily impressions.

One of the fastest-growing marketing and advertising options today isn’t something that prospective customers are coming across online: it’s something that they’re literally walking across! Of course, we’re referring to floor graphics, which can be found at conferences, conventions, expos, hotels, airports, malls, retail stores, sidewalks, and the list goes on.

As a business owner, executive or manager, you’re constantly looking for better and more cost-effective ways to boost your brand. That’s why car wraps make clear bottom-line sense. And don’t just take our word for it. According to a study by the American Trucking Association:

Car wraps generate more than 65,000 visual impressions per day in a major city, and more than 30,000 visual impressions per day in the suburbs.

One Santa Fe apartment community turned to Lucent Graphic Solutions to cover 4,000 square feet of window wraps. The community is comprised of studio, one and two bedroom apartments with retail stores on the lower levels of the building. The idea was to promote the apartments as well as the future stores opening in the community while heavy construction was taking place to create the unique spaces for the retailers.

Peloton Indoor Cycle started in East Coast and has worked its way to West Coast with its amazing product and concept. As the leader in the indoor cycling Peloton allows its customers to join studio cycling classes from the comfort of their homes. So how did an East Coast based company connected with Lucent Graphic Solutions, you may ask, apparently our reputation for being the best vehicle wrap shop in Southern California is bigger than we thought.

If you’re considering a car wrap for your vehicle, then the first thing we’d like to say is: you’re on the right track!
Across the country, millions of people are protecting, beautifying and adding value to their vehicle thanks to a high quality, durable and protective car wrap.