Peloton Indoor Cycle started in East Coast and has worked its way to West Coast with its amazing product and concept. As the leader in the indoor cycling Peloton allows its customers to join studio cycling classes from the comfort of their homes. So how did an East Coast based company connected with Lucent Wraps, you may ask, apparently our reputation for being the best vehicle wrap shop in Southern California is bigger than we thought.

If you’re considering a car wrap for your vehicle, then the first thing we’d like to say is: you’re on the right track!
Across the country, millions of people are protecting, beautifying and adding value to their vehicle thanks to a high quality, durable and protective car wrap.

It’s difficult to find anyone – from hard-core automotive enthusiasts, to casual drivers – who wouldn’t readily agree that high quality vehicle wraps are stunningly beautiful, as well as a smart way to potentially add thousands of dollars in resale value.

One of the most frequent – and also the most important – questions that we get here at Lucent Wraps is: are vehicle wraps removable? There is a short answer to this inquiry, as well as a longer one.

The Short Answer
The shorter answer is: yes, vehicle wraps are indeed removable! This isn’t just good news for individual car owners who want a new look or wish to sell their car for a premium price, but it’s also important for businesses that are using vehicle wraps for marketing, advertising and brand awareness purposes.

Here at Lucent Graphic Solutions, one of the most common inquiries we get is about whether wrapping cars is better than a paint job.

This is a great question, and it’s an important one as well – because there’s plenty of misinformation and misunderstandings out there.

You’ve no doubt seen vehicle wraps on the road, and probably in eye-catching photos and videos (like those in our gallery).

However, you may not be clear on what vehicle wraps are, and more importantly, why wrapping your personal vehicle, company vehicle, or fleet of company vehicles may be highly profitable decision.

When it comes to advertising, small businesses can have a hard time staying competitive with larger businesses with deeper pockets. Although these small businesses may not be able to fund a million-dollar ad campaign (or even a TV commercial for that matter), there are still ways that an up-and-coming company can maximize the ad spend they do have.

The advertising industry has spent an insane amount of money over the last few decades and now with the emergence of digital advertising, a problem has emerged: advertising clutter. It's too much. The radio is screaming at you to turn on your television and get hit with millions of loud ads, you're getting texts from marketers all the time, and digital agencies are tracking your online activity to tailor ads directly for you.

Advertising has come a long way over the years and has evolved into more than just internet, television, and radio. One new medium that has perhaps been overlooked in the advertisement industry is custom car wraps.

Custom car wraps are vehicle advertisements that can go wherever you want them to go.

Currently, car wrap advertising is undoubtedly one of the most effective methods of marketing for businesses small and large. It shouldn't come as a surprise that car wraps can help boost brand recognition by an amazing 15 times more than other advertising techniques, especially when these car wraps can be viewed anywhere from 30,000 to 70,000 times a day.