Are Vehicle Wraps Effective?

are vehicle wraps effective?It’s difficult to find anyone – from hard-core automotive enthusiasts, to casual drivers – who wouldn’t readily agree that high quality vehicle wraps are stunningly beautiful, as well as a smart way to potentially add thousands of dollars in resale value. However, for business owners, while esthetics and investment protection are important factors, need to ensure that vehicle wraps deliver ROI as well.

Well, for the answer to this, we can pause from our “regularly scheduled article writing” and let the eye-opening, jaw-dropping statistics speak for themselves courtesy of the Outdoor Advertising Association of America:

  • A single vehicle wrap has the potential to generate up to a whopping 70,000 impressions each day.
  • Mobile advertising reaches potential customers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • Mobile advertising reaches over 95% of people across the U.S. – which is more than any other kind of advertising.
  • 56% of people say believe a company is “successful” when they see it featured in vehicle wrap advertising.

And that’s not even the complete statistical picture. Here’s the rest of the numerical story:

  • A study by the American Trucking Associations found that 9 in 10 drivers notice vehicle advertising, and that nearly 30% of these individuals are open to basing a buying decision on this factor alone.
  • A study by the ad agency RYP & Becker Group found that 97% of survey respondents recalled vehicle advertising, 98% felt the advertising created a positive image of the advertiser, and 96% believed that vehicle wraps had a greater impact than billboards.

The Bottom Line

Simply put, vehicle wraps are highly effective and are proven to deliver ROI – and not just for large enterprises, either. Vehicle wraps are ideal for small businesses that need to increase visibility and brand awareness, but simply can’t spend tens of thousands of dollars a year on television and conventional display advertising. For a fraction of the cost, their brand (along with website, email, phone number, etc.) can be seen by thousands of prospective customers each day.

Learn More

To learn more about how vehicle wraps can help grow your business – regardless of whether you have a single vehicle or a fleet – contact the team at Lucent Graphic Solutions today. We use a 64” wide format, high-resolution, seven color OKI printer that delivers stunningly rich and bright colors. Plus, all of our vehicle wrap printing takes place in our customized, state-of-the-art room that is dust and debris-free, and temperature controlled. We’re the professionals that the professionals trust!

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